The Executive Value Gap
Twenty years of experience.
Read the way a board reads it.
Send your LinkedIn and your CV, answer a few questions, and within one working day you will have your Value Gap Score: how strongly your profile makes the case for you today, where the gaps are, and what closing them is worth. Every Value Gap report is reviewed personally by Dave Ray before it goes out.
The gap is the distance between how valuable you are and how valuable you look.
- A score out of 100, in five parts, so you can see exactly where the case is strong and where it is not.
- Your CV and your LinkedIn compared side by side. Headhunters do this. Most people never have.
- The gap in your own numbers: what you are positioned for today against what your record supports.
Free. About four minutes. Your report arrives within one working day.
Dave Ray
Reviewed personally, every report.
600+
leaders coached
4,000+
coaching sessions
Built on
the Portfolio Executive standard
Why this exists
Your record is strong.
Your documents are arguing against you.
Most senior leaders we meet have done work the market pays a premium for. Then we read the CV and the LinkedIn profile, and neither says so. The titles disagree. The numbers are on one and missing from the other. The first line describes a function, not a business leader.
The market prices you on what is on the page. Recruiters can only sell what is on the page. So you get offered the role below the one you want, and valued below what you could command when you land it.
The Executive Value Gap shows you that distance, scored, in about a day.
What you get
A proper read. About seven pages. Yours to keep.
Your Value Gap Score
ExampleFive things, twenty points each. You see what is strong, what is weak, and the fastest 20 points.
Do your CV and your profile tell the same story?
Example| Your CV says | Your LinkedIn says |
|---|---|
| Group Operations Director, 2019 to 2024 | Head of Operations, 2020 to present |
| Took £48m of cost out across four sites | Responsible for operational efficiency |
Titles, dates and numbers compared line by line. Easy to fix once you can see it.
What the gap is worth
ExampleYour main seat
£60,000 a year
Day rate range
£900 to £1,600 a day
Alongside the seat
£10k to £40k
The difference between where your documents put you and where your record could, in your own figures.
It ends with a note from Dave, written for you, and one question worth sitting with.
How it works
Four minutes from you. A day from us.
Share your LinkedIn.
Paste the link to your profile. Nothing to export.
Upload your CV.
Whatever you have. Do not tidy it first.
Answer a few questions.
What you want, what you earn, what you would settle for. About four minutes.
We read it properly.
Your Value Gap report arrives by email within one working day, reviewed by Dave.
Straight talk
Not a quiz. Not a keyword screener. Not an AI rewrite.
Not a quiz.
No ticking boxes about yourself. We read your actual documents.
Not a screener.
Screeners look for keywords and bin the rest. This reads the way a headhunter or a board would.
Not a rewrite.
We will not polish your CV into the same document as everyone else's. We show you what to change. The words stay yours.
For you if:
- You have held a senior seat: CTO, CIO, CFO, COO, CMO, CPO or the level just below. Fifteen to twenty-five years in.
- You are thinking about what comes next: a bigger permanent seat, interim, fractional, board or advisory work, or a blend.
- You suspect your CV and LinkedIn are not doing you justice.
Not for you if:
- You are early in your career. This is built for senior leaders.
- You want someone to rewrite your CV for you. That is not what this is.
- You are looking for introductions or a job board. We do not place people.
"I had no idea how to market myself, who to, and where to start. Then I met Dave. We sharpened the pitch and moved from passive to promotion. I launched and had 5 really quick prospects and have secured a role."
John Hancock
former Group COO, now CEO
"I struggled to turn that breadth of experience into a clear message for potential clients. Dave's structured process, from the Audit and Sprint to a strong CV and LinkedIn profile, helped me identify where I could add the most value and articulate it clearly. Most importantly, he does what he says he will do."
Jesse Shearin
Interim and Fractional COO
Who reads it
Dave Ray
Not a marketer who found executive coaching. Dave has coached over 600 leaders across Fortune 100 companies and high growth SMEs through more than 4,000 sessions, and now works with C-suite operators building the next chapter of their careers. He reads every report himself, changes what he disagrees with, and writes the note at the end. The read you get is the read he would give a friend.
Yes, AI is my partner in this work. But the thinking is mine. It shapes how I think, it does not define it.
Straight answers
Find out what your experience is worth.
Free. About four minutes to send. Your report arrives within one working day.